Wilson Farm is saying good-bye to the familiar white tents along Pleasant Street. For years the tents have welcomed customers to the stand with fresh local produce, seasonal specials, samples and demonstrations. This spring the tents will be replaced by a permanent, climate controlled greenhouse structure. “The tents are labor intensive, not weather tight, and not as aesthetically pleasing as the farm stand itself,” says Lauren Wilson, 5th generation family member. “The new entrance will be unimposing, visually pleasing, and will complement the barn.”
The Stand will remain open through out construction and Wilson Farm has worked hard to make sure there is no impact on the quality of customers’ shopping experience while the new greenhouse entrance is being built.
Rendering of new Greenhouse Entrance to be completed this spring at Wilson Farm
One big move might make shoppers who remember the “old” stand a little nostalgic. The cut flower department will move forward into the new structure, similar to its position years ago. The extra space in the stand will allow the Farm to expand its product selection. Here’s a hint -look for a greater number of refrigerated cases inside.
The new entrance reinforces Wilson Farm’s commitment to local agriculture by providing more room for fresh from their fields produce, as well as items from other local growers and producers. Lauren says the continued interest in local produce allows Wilson Farm to compete with larger chain stores, which unlike Wilson Farm do not grow their own produce.
Wilson Farm’s commitment to local business played a big part in designing the new space. “Wilson Farm has always made an effort to give back to Massachusetts, especially in their partnerships,” Wilson said. “We explored several options for the new entrance, including researching many different companies all around the world. We chose Private Gardens because they are family owned, have a great product and are right here in Massachusetts, making them an ideal designer for the project.”
Wilson Farm customers are sure to be pleased with the comfort and look of the new space, but they won’t be the only ones. Owner Scott Wilson is excited about the benefits of the new entrance, “I’m looking forward to the day when we don’t have to bang snow off the tents; when we don’t have to adjust displays because of the rain; and when customers can enter and not feel cold! The new entrance will provide immense benefits, including the ability to protect our customers from the elements.”
Wilson Farm is open year-round and is a multiple “Best of Boston” winner (now a “Classic” recipient). They have locally grown produce, house baked bread and sweets, freshly prepared take home meals, their own hen house eggs, top quality meats, dairy and cheeses from New England, beautiful cut flowers, and a huge selection of lush garden and indoor plants. For 127 years, Wilson Farm has been at 10 Pleasant Street in Lexington, Massachusetts. For more information, visit www.wilsonfarm.com.
